FOUNDER/

Prior to founding Veirtu, Tammy Ari spent 16+ years of her career immersed in the Corporate world, working as a brand, innovation, and insights strategist, where she conceptualized and launched several award winning brands and products across luxury, consumer goods, retail and tech (Disney, MasterChef x Coles, Penfolds, Georg Jensen x Heemskerk +). In her most recent role with one of the largest beverage companies in the world, Treasury Wine Estates, Tammy was responsible for the Global Innovation Strategy of 70+ brands.

In tandem, she has doubled as a genre-defying Music Composer who has splashed notes against a wide spectrum of motion picture mediums, artist records and brands. She has worked with leading houses such as Hans Zimmer’s, Remote Control Productions and Quincy Jones Productions and has composed, produced or placed songs on an array of productions: Drug Lords: The Takedown (National Geographic), Tripped Up (Lunch Hour Productions), The Australian Wars (Blackfella Films), Moon Rock for Monday (Lunar Pictures), Stars on Mars (Eureka Productions), and many more.

Tammy is also the Founder of non-profit creative production house, xPropelr.